Reconcile the lifecycle
Show eligible Shopify orders, qualification outcomes, delivered incentives, observed use, order changes, exceptions, and support cases using consistent campaign identifiers and cut-off times.
Present economics on one basis
Use return-adjusted order values and a complete program-cost definition. Distinguish incurred cost, forecast exposure, and accounting treatment instead of combining them.
End with action
State whether the evidence supports continuing, changing, expanding, pausing, or ending the program. List the assumptions and unanswered questions that matter to that decision.