Operational health
Monitor evaluation volume, qualification rate, decision timing, delivery outcomes, exceptions, support contacts, and reconciliation differences. Operational metrics reveal whether the intended experience is functioning.
Customer response
Track offer exposure where available, eligible orders, participation, delivered incentives, observed use, and relevant follow-on behavior. Keep denominators and observation windows explicit.
Commercial effect
Review order contribution, return-adjusted economics, total program cost, and performance against the pre-agreed baseline. Avoid declaring return on investment from revenue alone.