Write the campaign brief
Use these fields as a working structure for a Shopify incentive discussion. They are prompts to complete, not a pre-approved offer.
| Brief field | Decision to record |
|---|---|
| Objective and audience | The customer action and why it matters |
| Qualifying purchase | Products, order conditions, and campaign period |
| Customer benefit | What the incentive means and where the applicable terms are found |
| Customer journey | The information and actions at each stage |
| Timing and changes | When outcomes are communicated and how order changes are treated |
| Ownership and evaluation | Who answers questions and how the result will be assessed |
Shape the offer itself
Qualification and perceived value work together. An attractive headline cannot compensate for conditions customers cannot understand.
Plan what follows the purchase
Map the customer journey, distinguish delivery expectations, and decide how returns affect the offer. Review card-network references against the actual product rather than treating a network name as a complete explanation.