Keep the roles distinct
A Shopify merchant defines its promotional offer. The issuer is responsible for the card under the applicable program. A network name does not make the merchant or Incentive Card X a bank or issuer.
- Network
- The payment-network context for the card, distinct from the institution issuing it.
- Issuer
- The institution responsible for issuing the actual card under its program.
- Cardholder terms
- The documents governing the recipient’s card, permitted use, restrictions, and support.
Ask about the real customer experience
Before describing an incentive, confirm the actual card format, access instructions, where permitted use is explained, applicable restrictions, expiration information, and support ownership. Do not replace these details with a claim that the card works everywhere.
Read network references in context
Visa and Mastercard are trademarks of their respective owners. Mentioning either here is informational; it does not establish endorsement, partnership, approval, issuance, or availability for a Shopify campaign.