ELIGIBILITY

Make the same rule work in copy, code, and support

Eligibility should not depend on an internal interpretation that customers cannot see. Each condition needs a clear business meaning and a reliable Shopify data source.

Define inclusion and exclusion

Document eligible dates, storefront context, customers, products, collections, order amounts, payment and order states, promotion interactions, and explicit exclusions. Resolve conflicts before publishing the offer.

Choose the decision moment

State when available order information is sufficient to approve or decline eligibility. If an order remains pending, define the reason, maximum review period, and customer communication.

Use explainable outcomes

Every negative or changed decision should map to a stable reason code and a plain-language explanation. Support staff should not need to reconstruct logic from raw order data.

MAKE THE BRIEF SPECIFIC

Plan the Shopify incentive around a real customer action.

Bring the commercial objective, eligible purchase, customer promise, and unresolved operating questions. Start with the channel that fits your next step.