Cover the full decision
Include the eligible audience, campaign period and time zone, Shopify storefront context, qualifying products or amount, exclusions, order-status requirements, and the effect of cancellations or returns.
Explain the customer timeline
State how eligibility is communicated, the expected delivery period, any required customer action, available support route, and where controlling cardholder terms would be provided.
Control changes
Record the approved version and effective period. If a campaign must change, assess customers who saw or acted on the earlier terms before publishing a new version.